About Us

Carol Webster founded Cassel International in 2003 to provide strategic planning and marketing services for domestic and global businesses.   

Cassel International specializes in strategic business planning, business analysis, marketing management for consumer and industrial products, establishment and management of worldwide agent/distributor/sales networks, and corporate communications.  The company serves clients in diverse industries including engineering, automotive, apparel machinery, specialty food, industrial textiles, retail, industrial rigging, and commercial lighting.   Click here to read some of the testimonials from former and current clients.  

Carol graduated from Georgetown University in 1978 with a B.S. in Languages and Linguistics.  After serving as an executive in several industrial environments, she received her B.B.A. in Business from Belmont University in 1986, with a concentration in Industrial Marketing and Product Management.  Intrigued by the global marketplace and its opportunities, she subsequently earned an MBA in International Management from the renowned Garvin School of International Management (Thunderbird). This intense program included several months at the European Business School in Germany, and a professional internship with Dr. August Oetker Nahrungsmittel.     Carol also completed a Leadership Program at Ashridge Management College in England in 2001. 

With over 30 years of experience in the U.S. and Europe in international marketing management,  Carol has excellent professional and personal contacts the world over, and her reputation for efficiency and performance is unmatched.  She has spoken at conferences worldwide, including the U.S., Czech Republic, Germany, Brazil, Australia and the People’s Republic of China, and has taught numerous marketing, public relations, and international business classes at the University of Phoenix in Nashville.   In addition to speaking English, Ms. Webster is fluent in German and conversant in both French and Spanish.   She has traveled extensively for both business and pleasure (at last count more than 75 countries) and is well versed in cross-cultural communications.